Services

Solutions

Options

Diagnosis

What about AI?

Been there, done that
About Susannah Axelrod

Been there, done that

When it comes to B2B Product Management, Product Marketing, UX and Strategy, I've been the first product and design leader, as well as coming in later to put things back on the rails.

I’ve been a product manager for more than 20 years, and a product exec since 2010 across the B2B landscape.

I've launched multi-million-dollar new products and presided over triple-digit revenue growth. I've gone from individual PM to VP managing teams of Directors - and back again to get my hands dirty. I've built training and workshops and taught hundreds of PMs not only what to do, but how to be effective.

Experience

Product Marketer and Manager

Managed new products from 0 to 1 at Intel and Intuit

Aug 2001 - Sep 2010

Head of Product and UX

First divisional product leader at Thomson Reuters and Verizon, presided over triple-digit growth at Puppet

Sep 2010 - Jun 2023

Fractional Product Leadership

Developed a groundbreaking product management class at Productside and started Paradigm Product Management to coach PMs and help companies succeed with their product practices

Oct 2019 - Mar 2025

Get in touch